We are there
for startups
Whether you are a student at a university, work on your idea from your shed in the evenings or have been running a successful business for a few years, we are happy to help you with your idea. The objective of Smartup is to work with you, as a team, full of energy to mature ideas that are in an early development stage.
Most small or early stage startups only have one or a few specializations, but that’s not enough to take the idea to the next level and successfully market it. It would be a shame if your idea, which you have been working on for so long, and which is needed, does not see the light of day.
Seeing your idea succeed …
.. that makes us happy and we are very willing to help you with that. The biggest reason for premature failure of wonderful ideas is the lack of substantiation of at least one of the three areas below:
Business Development
Is there a need in the market, and what are the requirements? Have you already talked to customers, have they already been introduced to the product and has something been done with their feedback?
Technology
Is it sufficiently solid and reliable to be able to make and reproduce the product as efficiently as possible?
Business Case
Have fixed and variable costs been estimated realistic enough? Do you know what the costs are of a full-scale production process, personnel, waste processing, residual products or transport?
The moment we see that there is potential in the idea, we sink our teeth into it and never let go. If you, as a starting entrepreneur, do not have sufficient financial resources, we can also help you by participating in your company, after which we will go on this fantastic journey together.
CLOSED
Market development
If there is enough knowledge about the technology and enough information about the fixed and variable costs of a future process, but the business development side is underdeveloped, then we will invest our energy in researching the market. We will look for market information and the necessary certainties.
Technological development
It may also be that the need from the market is abundantly clear. Then we may have to invest energy and resources to see how we are going to make that product.
Business case
When all the aforementioned aspects are in balance, we can move on to the next phase. In this way, the project grows towards an increasingly accurate and reliable business case with the prospect of success.
The Valley of Death
When all the aforementioned aspects are in balance, we can move on to the next phase. In this way, the project grows towards an increasingly accurate and reliable business case with the prospect of success.
Financing
The moment a business case of a certain idea does not calculate, that is not a nice message, but it is a clear signal to turn off the money tap and not to invest useless money in something that is not going to fly.
What can you expect from us?
Whether you need specialist knowledge in the field of market development, (cost) engineering or technological development in any phase; Smartup can help you make your idea viable and realize it in a pragmatic but project-based way.
First, we will assess together what work has already been done and what missing or incomplete information is needed to get a solid business case. Together with you, we will make a plan on how to obtain the missing information. If needed, we can make use of our specialized partners to achieve our goals as a team.
On a journey to success together?
We are happy to schedule a no-obligation appointment with you to get acquainted and see how we can help you.